We moved on to learning about competitors and marketing today. I enjoyed looking into this as one of my main values within my business is not stepping on anybody's business 'toes'. Also its helpful to see who my competitors are and what they offer so I can help carve my own business plan and find my own gap in the market rather than just copying somebody else's business idea and constantly fighting for each other's competition.
I did a quick competitor analysis in this part, just to be able to sum up their pro's and con's and make it easier for me to flick back to and refer from. I also did a case study on my 'biggest' competitor to help me identify their weaknesses so I can help build up on that therefore, using them as my strengths.
I started research on marketing and using Bridal Buyer as a source of specific bridal business marketing. This really improved my knowledge on marketing as most of the internet based sources are very loose and direct their information at people who want large corporate businesses rather than small 'homely' style ones. They also had information on marketing through visual merchandising etc which again, I found really helpful as bridal shop windows tend to be designed a lot different than normal garment shop windows; so it was nice to have specific information within my specialist area. My aim before next week is to look further into researching about a social media strategies and start writing my own marketing strategy.
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