Today I focused on my marketing strategy and the initial thoughts of my business plan; what needs to go into it and researching other peoples for ideas of how to make mine specific to my business idea as possible.
I did some quick research within the business planning to take forward for next week and work on through half term.
After this, I worked on my marketing strategy on a shoestring budget. I looked into doing things locally/cheaply, not only to go within the limitations of the module; the shoe string budget, but also as I am hoping to take this business idea forward in the summer with extremely low outgoings. This can help me set aside a small budget/save up in preparation for the marketing I hope to use. I looked into a variety of ways, mainly internet based as this is where I hope to start off from so I want to try and build up a good, solid internet audience. However, as things - hopefully - progress, I will start to consider adverts in magazine publications, perhaps when I have a studio space for people to come and visit and be measured there. I haven't included this in the marketing strategy as my proposed one is to hopefully have immediate effect rather than what is planned in the next few years.
I did some quick research within the business planning to take forward for next week and work on through half term.
After this, I worked on my marketing strategy on a shoestring budget. I looked into doing things locally/cheaply, not only to go within the limitations of the module; the shoe string budget, but also as I am hoping to take this business idea forward in the summer with extremely low outgoings. This can help me set aside a small budget/save up in preparation for the marketing I hope to use. I looked into a variety of ways, mainly internet based as this is where I hope to start off from so I want to try and build up a good, solid internet audience. However, as things - hopefully - progress, I will start to consider adverts in magazine publications, perhaps when I have a studio space for people to come and visit and be measured there. I haven't included this in the marketing strategy as my proposed one is to hopefully have immediate effect rather than what is planned in the next few years.
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